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53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
Online Product Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270%
User review stats show the purchase likelihood for a product with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and score stats show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Most Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Consumers Could Invest 31% More With A Business That Has Excellent Reviews
Focus on this statistic. The more detailed other users explain your product and services, the more cash you can charge and consumer review statistics show us exactly just how much more.
Source: Martech Zone
More Than Half Of Customers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
89% Of Consumers Read A Companies Responses To Reviews
Not only do many clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At Least 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings stats, we discovered that a company requires to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the massive impact user ratings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Customer reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Practically a third of consumers say composed reviews are the only function that makes them think the sites' reviews are appropriate and helpful.
Source: Fan and Fuel
49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
No matter how alluring your marketing is, you still need client reviews. There's no other way around it. Customers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
86 Percent Of Customers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you give them a great experience.
Source: Brightlocal
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers
24% of US buyers consider reviews as 'extremely influential'.
To show the value of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks