The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two-thirds of companies have outstanding and good rankings. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal

Many Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your clients develops trust. Even something easy like responding to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact make use of them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% boost.

Source: RevLocal

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more genuine which is what the potential clients are trying to find. Almost a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Considering that the vast bulk of consumers read reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews statistics, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and rating data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews go on without a reply. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz