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The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a negative or mediocre one.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management stats indicate a company's reputation doesn't impact simply the clients. Potential employees also take a look at ratings and take a look at reviews.
Source: Deloitte
67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when consumers have to pick a service provider.
Source: DemandGenReport
60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and score statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social reviews stats, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
Google Represents 57.5% Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews
Keeping in touch with your customers creates trust. Even something as simple as reacting to their reviews and comments can make them feel valued.
As you may expect, customers who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83 Percent Of Clients Don't Rely On Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads choose to pay attention to customers' recommendations online.
Source: Statuslabs
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra