83% Of All Young People Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Since the vast majority of consumers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Because They Desire To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Go To Review Websites.

Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as suggestions from friends and family.

Source: Brightlocal

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers honorably typically prosper, review sites help ensure of that.

Source: Statuslabs

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still require customer reviews. There is no other way around it. Consumers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone