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86 Percent Of Customers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. They will be ready to share it if you provide them a good experience.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83% Of Customers Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to focus on clients' recommendations online.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a legal representative or a physician.
Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Google Represents 57.5 Percent Of All Reviews Across The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews
No matter how alluring your marketing is, you still need client reviews. There is no way around it. Customers are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Because the large majority of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score stats reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias