Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

If They Were Asked, 77% Of Clients Would Most Likely Post A Review

More than a 35% would do it to educate others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

The Majority Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now know why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

Majority Of Consumers Won't Use A Service If It Has Less Than A 4 Star Score

This stat is among numerous that illustrate the significance of online scores. Now that news of client complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for organizations with an ideal five star rating.

Source: Brightlocal

89% Of Clients Prefer To Read Reviews On Their Smartphones

Be it via an app or a mobile web browser, folks choose to read reviews on their phones.

Source: Statista

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing preferences.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

70% Of Consumers Choose To Discover A Business Via Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews remain without a reaction. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

Software Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra