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Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you quickly select one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals know the worth of being informed. User-generated material has an indisputable impact on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review statistics show the general popularity of a site can just go so far when it pertains to trust.
Source: Review Trackers
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a medical professional or a legal representative.
Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat consumers well typically prosper, review websites help make sure of that.
Source: Statuslabs
67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
When consumers need to choose a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
74% Of Regional Companies Have At Least 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Taking a look at online rankings stats, we discovered that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the exact same weight as advice from loved ones.
Source: Brightlocal
98% Of Yelp's Browsers Bought From A Business They Discovered On The Website
Typically, 142 million consumers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Data reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista