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Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick a lawyer or a medical professional.
Younger people (age 18-35) are much more inclined to employ a professional based on online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
American Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.
Source: Statista
53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
If A Business Takes Care Of Issues Quickly And Efficiently, 95% Of Disappointed Clients Will Return To A Company
Customers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent increase.
Source: RevLocal
Reviews Published On Twitter Can Help Boost Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
89% Of Buyers Want To Read Reviews On Their Mobile Devices
Be it via an app or a mobile browser, everyday people choose to read reviews on their mobile devices.
Source: Statista
83% Of All Younger Customers Were Invited To Give A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, companies have asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.
Source: Review Trackers
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'extremely influential'.
To show the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal