90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'very influential'.

To highlight the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

72% Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There is no way around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

82% Of Customers Go To Review Sites Because They Wish To Acquire A Product Or A Service And Wish To Get The Truth About Business Services And Products.

Review sites are locations that people go to get the truth about a business, product and services . Because they have actually currently formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics reveal the general popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

Software Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Customers Choose To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, clients choose to read reviews on their smart phones.

Source: Statista

Online Item Reviews About A Product Can Increase Its Conversion Rate By A Staggering 270%

User review stats show the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Customers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider

When customers need to choose a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone