67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have an enormous impact on their decision when consumers have to choose a service provider.

Source: DemandGenReport

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Google Represents 57.5% Of All Reviews World-wide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Clients Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Just 6% Of Customers Don't Trust Consumer Reviews At All

According to customer review data, a whopping 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

The Typical Review Length Has Gotten 65% Shorter Since 2010

In recent years reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social reviews statistics, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of five users are more likely to rely on a local business.

Source: RevLocal

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need consumer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

15 Percent Of Visitors Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of possible customers will not even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact utilize them.

Although we now understand why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those exact same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people know the value of being informed. User-generated material has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz