49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

74 Percent Of Local Companies Have At Least 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online scores data, we discovered that a company needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews stay without a reaction. That's too bad, because those businesses are losing customers that way.

Source: Review Trackers

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When clients have to pick a service provider, reviews have a massive influence on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 companies have good and awesome ratings. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

Most Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating really helps your overall rating.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a doctor or an attorney.

Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Company

This stat is one of lots of that highlight the significance of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your clients happy is more important than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for companies with an ideal five star score.

Source: Brightlocal

Reviews Shared On Twitter Can Help Boost Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone