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The Majority Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
The Typical Review Length Has Become 65% Shorter Since 2010
In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Only 6 Percent Of Customers Don't Rely On Client Reviews At All
According to consumer review data, a whopping 19% of customers constantly trust online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.
Source: Review Trackers
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can likewise influence our buying preferences.
According to social reviews data, Facebook impacts the majority of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business.
Source: RevLocal
Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying decisions are made quickly.
Online reviews are obviously persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually use them.
Although we now understand why consumer reviews are so effective, most businesses obviously do not.
Source: LsaInsider
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Typically two-thirds of companies have good and exceptional scores. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
If A Company Deals With Problems Quickly And Effectively, 95% Of Disappointed Clients Will Go Back To A Business
Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday