Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Customers

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

USA Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

The Typical Review Length Has Become 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how enticing your marketing is, you still require consumer reviews. There's no other way around it. Customers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Nearly a 3rd of consumers state written reviews are the only function that makes them believe the sites' reviews are helpful and relevant.

Source: Fan and Fuel

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of five users are most likely to trust a local business.

Source: RevLocal

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust advertisements select to take notice of clients' recommendations online.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Most Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall rating.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz