If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

Reviews Published On Twitter Can Help Improve Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read much more reviews to get an idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and ranking data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

77% Of Customers Would Likely Submit A Review If They Were Asked

More than a 35% would do it to advise others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Consumers Could Spend 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users describe your product and services, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

Only 6% Of Customers Do Not Trust Client Reviews At All

According to customer review statistics, a massive 19% of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective consumers won't even consider working with a business they can't discover opinions about.

Source: Statuslabs

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews stay without a reply. That's regrettable, due to the fact that those businesses are losing customers that way.

Source: Review Trackers