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Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
If They Were Asked, 77% Of Consumers Would Give A Review
More than a 35% would submit a review to inform others about their customer experience and 24% would rather direct their review to the business itself.
Over a 26% would be willing to leave a review to assist other people with their choice making process.
Source: Podium
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the vast majority of customers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
89% Of Buyers Choose To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile browser, people choose to read reviews on their smart phones.
Source: Statista
70% Of Customers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
The Average Review Length Has Become 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
72% Of Clients Will Not Take Action Before They Check Out Some Reviews
No matter how tempting your marketing is, you still require consumer reviews. There is no way around it. Consumers are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
53% Of Consumers Anticipate Businesses To Respond Within A Week To Negative Reviews
Online review statistics clarify that 63% of client reviews stay without a reply. That's regrettable, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews World-wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated content has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal