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More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.
Source: RevLocal
77% Of Clients Would Certainly Give A Review If They Were Asked
More than a 35% would leave a review to advise others about their customer experience and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management stats suggest a business's reputation does not affect simply the consumers. Prospective employees also take a look at rankings and read reviews.
Source: Deloitte
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies really utilize them.
Although we now know why customer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a unfavorable or average one.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'really often'.
Source: Trust You
91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats place clients' reviews as the most credible source of suggestions. Online reviews typically bring the exact same weight as recommendations from friends and family.
Source: Brightlocal