A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat consumers honorably normally succeed, review websites help ensure of that.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall 2 out of 3 businesses have outstanding and awesome scores. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Given that the vast bulk of consumers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually use them.

Although we now understand why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Would Definitely Submit A Review If They Were Asked

More than a 35% would post a review to notify others about their consumer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Reviews Shared On Twitter Can Boost Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics reveal the general appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million customers check out Yelp monthly. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

Just 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to consumer review statistics, a massive 19% of customers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz