A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers well typically flourish, review sites help ensure of that.

Source: Statuslabs

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually use them.

Although we now understand why consumer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the large bulk of consumers read reviews, you would want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Typically, 142 million consumers go to Yelp each month. If you have not declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

If They Were Asked, 77% Of Clients Would Probably Leave A Review

More than a 35% would leave a review to advise others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings stats, we found out that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When customers have to select a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Because They Want To Buy A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Go To Review Sites.

Users come due to the fact that they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs