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77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social media reviews data, Facebook impacts the majority of users' purchase decisions.
Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats reveal the general appeal of a website can just presume when it comes to trust.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some negative reviews.
Source: Capterra
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than Half Of Individuals Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two-thirds of companies have great and awesome ratings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies really make use of them.
Although we now understand why customer reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Scores
Online review data make it clear individuals aren't pleased with scores alone.
Written reviews make the stats appear more genuine which is what the potential consumers are looking for. Practically a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
If They Were Asked, 77% Of Customers Would Undoubtedly Give A Review
More than a 35% would post a review to advise others about their client encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to leave a review to help other individuals with their choice making process.
Source: Podium