Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat customers honorably normally flourish, review websites help make certain of that.

Source: Statuslabs

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

70 Percent Of Consumers Prefer To Discover A Business Via Posts And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers visit Yelp monthly. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and score data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

73% Of Customers Think Written Reviews Are More Vital Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Client reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Practically a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Solution Provider

Reviews have a huge impact on their decision when customers have to choose a service provider.

Source: DemandGenReport