Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing decisions.

According to social reviews statistics, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two thirds of companies have excellent and outstanding rankings. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do the majority of clients read the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat customers honorably usually succeed, review websites help ensure of that.

Source: Statuslabs

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

83% Of Customers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to take notice of customers' recommendations online.

Source: Statuslabs

If A Company Deals With Problems Quickly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Business

Customers do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Just 6 Percent Of Customers Don't Trust Client Reviews At All

According to client review data, a massive 19% of customers constantly trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the vast bulk of consumers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal