70% Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Younger Consumers Were Asked To Leave A Review Recently

Of those invited, 80% of customers did leave a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

74% Of Local Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores statistics, we learnt that a company requires to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

89% Of Customers Read A Businesses Responses To Reviews

Not only do a lot of individuals read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the potential clients are looking for. Almost a 3rd of consumers state composed reviews are the only feature that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually utilize them.

Although we now understand why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

More Than Half Of Customers Will Not Use A Company If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the value of online rankings. Now that news of client fulfillment travels this quick, keeping your customers delighted is more important than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal

Reviews Published On Twitter Can Boost Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz