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77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the basic popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies actually utilize them.
Although we now understand why client reviews are so effective, most businesses apparently do not.
Source: LsaInsider
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
When consumers need to choose a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
If They Were Asked, 77% Of Consumers Would Leave A Review
More than a 35% would submit a review to notify others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other individuals with their choice making process.
Source: Podium
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
US Buyers View "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.
Source: Statista
70% Of Consumers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.
Source: RevLocal