Google Represents 57.5% Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your customers establishes trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and ranking data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores stats, we found out that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Selecting A Service Provider

When customers have to pick a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Nearly a third of customers state written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'incredibly influential'.

To show the value of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Buyers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile internet browser, people young and old prefer to read reviews on their phones.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista