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54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
86% Of Customers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you give them a great experience.
Source: Brightlocal
83 Percent Of Customers Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to pay attention to customers' recommendations online.
Source: Statuslabs
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat clients well generally prosper, review websites help make sure of that.
Source: Statuslabs
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Normally, 142 million consumers check out Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Google Accounts For 57.5 Percent Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying decisions.
According to social reviews stats, Facebook affects more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business.
Source: RevLocal
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review stats reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
If They Were Asked, 77% Of Consumers Would Likely Submit A Review
More than a 35% would post a review to inform others about their client encounter and 24% would probably direct their review to the business itself.
Over a 26% would want to post a review to help other individuals with their choice making process.
Source: Podium
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. However, they realize the enormous impact user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
70 Percent Of Consumers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Advertisements
Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs