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United States Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.
Source: Statista
Visitors Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Typically, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Articles, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their purchasing confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
No matter how eye-catching your marketing is, you still need customer reviews. There is no way around it. Consumers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
More Than Half Of Clients Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually utilize them.
Although we now know why customer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have an enormous influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% increase.
Source: RevLocal
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If They Were Asked, 77% Of Consumers Would Definitely Give A Review
More than a 35% would submit a review to advise others about their consumer encounter and 24% would likely direct their review to the business itself.
Over a 26% would be willing to give a review to assist other individuals with their decision making process.
Source: Podium