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Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
If They Were Asked, 77% Of Clients Would Definitely Give A Review
More than a 35% would post a review to advise others about their customer encounter and 24% would probably direct their review to the company itself.
Over a 26% would be willing to post a review to help other individuals with their decision making process.
Source: Podium
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US buyers consider reviews as 'incredibly influential'.
To show the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
Google Represents 57.5 Percent Of All Reviews Across The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat clients well generally prosper, review websites help make certain of that.
Source: Statuslabs
53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews
Online review statistics reveal that 63% of customer reviews remain without a response. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
Reviews Posted On Twitter Can Help Boost Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an unassailable effect on customers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At Least 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Taking a look at online scores statistics, we discovered that a company requires to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as suggestions from friends and family.
Source: Brightlocal
67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When consumers need to choose a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site
Typically, 142 million customers check out Yelp monthly. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
86 Percent Of Customers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
83% Of All Young Shoppers Were Asked To Post A Review Recently
Of those invited, 80% of clients did give a review. In general, businesses have asked 66% of all clients to post a review on their business.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general appeal of a website can only go so far when it comes to trust.
Source: Review Trackers
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers