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Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically two thirds of companies have exceptional and awesome rankings. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with scores alone.
Customer reviews make the stats appear more authentic which is what the would-be customers are looking for. Nearly a third of consumers say composed reviews are the only function that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to client review stats, a whopping 19% of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
United States Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
When people read reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs
15 Percent Of Users Don't Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of possible customers will not even think about doing business with a business they can't find opinions about.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83 Percent Of Consumers Do Not Rely On Advertising
The conventional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads pick to pay attention to customers' suggestions online.
Source: Statuslabs
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo