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Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Clients Like To Read Reviews On Their Cell Phones
Be it through an app or a mobile internet browser, customers choose to read reviews on their phones.
Source: Statista
Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users describe your service or product, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
American Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA customers.
Source: Statista
60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.
Reviews and ranking statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
95% Of Dissatisfied Consumers Will Go Back To A Company If A Business Makes An Effort To Solve Issues Quickly And Effectively
Customers don't expect you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Users Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing choices are made rapidly.
Online reviews are clearly convincing, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses really use them.
Although we now understand why consumer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider