89% Of Clients Browse A Companies Responses To Reviews

Not only do most customers check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

A Lot Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower score actually helps your overall score.

According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

70% Of Consumers Prefer To Discover A Business By Means Of Reviews And Posts, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have an enormous effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually use them.

Although we now know why client reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

89% Of Clients Want To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile internet browser, people prefer to read reviews on their phones.

Source: Statista

If They Were Asked, 77% Of Customers Would Probably Submit A Review

More than a 35% would submit a review to advise others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other individuals with their choice making process.

Source: Podium

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74 Percent Of Local Companies Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats indicate a company's reputation doesn't affect just the customers. Potential team members likewise take a look at rankings and read reviews.

Source: Deloitte

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

15% Of Buyers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal