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Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made quickly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
The Majority Of Shoppers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews generally bring the very same weight as recommendations from loved ones.
Source: Brightlocal
60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies in fact utilize them.
Although we now understand why consumer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews go on without a reply. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Typically 2 out of 3 companies have great and awesome ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone