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89% Of Buyers Want To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, consumers choose to read reviews on their cell phones.
Source: Statista
A Lot Of Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall score.
According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review stats reveal the general popularity of a website can only go so far when it concerns trust.
Source: Review Trackers
53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats prove that 63% of consumer reviews stay without a reaction. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
89% Of Clients Read A Companies Replies To Reviews
Not only do most consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
The Majority Of Consumers Aged 25 To 34 Submitted Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Since the large majority of customers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a physician or a lawyer.
Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Only 6% Of Customers Do Not Trust Customer Reviews At All
According to client review statistics, a whopping 19% of customers constantly trust online reviews and never ever a make a purchase without checking out reviews initially.
Source: Statista
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as recommendations from loved ones.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'very influential'.
To highlight the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same clients are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
83% Of Customers Do Not Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to pay attention to customers' suggestions online.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated material can do miracles in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% boost.
Source: RevLocal
Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270%
User review stats show the purchase probability for a product with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center