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Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise affect our buying decisions.
According to social reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
73 Percent Of Consumers Think Client Reviews Are More Vital Than Star And Number Ratings
Online review data make it clear people aren't pleased with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the prospective customers are searching for. Almost a 3rd of customers say composed reviews are the only function that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and rating stats show individuals value the opinion of peers more than any other content.
Source: Collective Bias
88% Of Executives Regard Reputation Risk As A Top Business Problem
Reputation management stats suggest a company's reputation doesn't affect just the consumers. Prospective team members also look at rankings and read reviews.
Source: Deloitte
Google Represents 57.5% Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Majority Of Consumers Won't Use A Service If It Has Less Than A 4 Star Score
This stat is one of numerous that show the importance of online rankings. Now that news of customer satisfaction travels this quick, keeping your consumers happy is more crucial than ever.
57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked just for businesses with an ideal five star ranking.
Source: Brightlocal
Online Product Reviews About A Product Can Increase Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase possibility for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Overall two thirds of businesses have good and outstanding rankings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses really use them.
Although we now know why client reviews are so powerful, most businesses obviously don't.
Source: LsaInsider