73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation doesn't affect simply the customers. Prospective team members likewise look at rankings and read reviews.

Source: Deloitte

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still require customer reviews. There is no skirting around it. Clients are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Many Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to pay attention to customers' recommendations online.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Over Half Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

52% Of Customers Trust A Product More If It Has Negative Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are likely to rely on a local business.

Source: RevLocal