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86% Of Consumers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a brand-new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick a model that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
United States Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When people check out reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American consumers.
Source: Statista
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If A Business Makes An Effort To Fix Issues Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Company
Clients don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Take notice of this statistic. The better other users describe your services or product, the more cash you can charge and consumer review stats reveal to us exactly how much more.
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can likewise influence our buying decisions.
According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista