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95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.
Source: Trust You
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star rating is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and score data reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
89% Of Consumers Review A Companies Reactions To Reviews
Not only do many individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
Online Item Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270%
User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.
Source: Review Trackers
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the value of being informed. User-generated material has an unassailable effect on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Clients Could Spend 31% More With A Business That Has Terrific Reviews
Pay attention to this fact. The more detailed other users explain your product or service, the more cash you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other customers, you manage to select one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
74% Of Regional Businesses Have At Least 1 Google Review
One review is far from adequate to enhance your site's SERP ranking.
Looking at online scores data, we discovered that a company needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Worldwide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers