The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating in fact helps your overall rating.

According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

82% Of Customers Visit Review Websites Since They Wish To Acquire A Service Or A Product And Wish To Get The Truth About Business Product Or Services.

Review websites are locations that customers go to get the truth about a business, service or product . Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

USA Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American clients.

Source: Statista

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat consumers well typically succeed, review sites help make sure of that.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the huge impact user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how enticing your marketing is, you still require client reviews. There's no skirting around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Considering that the huge bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two-thirds of companies have excellent and great scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

70% Of Consumers Prefer To Find Out About A Business Through Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

95% Of Unhappy Consumers Will Return To A Business If A Business Takes Care Of Problems Rapidly And Effectively

Clients don't expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday