The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still need customer reviews. There is no way around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

89% Of Clients Read A Businesses Replies To Reviews

Not only do the majority of customers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really use them.

Although we now know why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

15% Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective customers will not even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to choose one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 6% Of Consumers Don't Trust Consumer Reviews At All

According to customer review data, a tremendous 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo