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71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to choose a doctor or a legal representative.
Young people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
89% Of Shoppers Choose To Read Reviews On Their Mobile Devices
Be it via an app or a mobile web browser, people today prefer to read reviews on their phones.
Source: Statista
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. However, they understand the massive effect user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% increase.
Source: RevLocal
61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Generally two-thirds of companies have excellent and exceptional ratings. Just 5% of companies have a score below three stars.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and score data show people value the opinion of peers more than any other material.
Source: Collective Bias
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower rating actually helps your overall score.
According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
Just 6% Of Consumers Don't Trust Consumer Reviews At All
According to client review data, a massive 19% of consumers always rely on online reviews and never a make a purchase without reading reviews first.
Source: Statista
77% Of Consumers Would Leave A Review If They Were Asked
More than a 35% would post a review to inform others about their customer encounter and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to post a review to help other individuals with their choice making process.
Source: Podium
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz