98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Usually, 142 million consumers check out Yelp every month. This is as great a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really use them.

Although we now know why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Clients Could Invest 31% More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users describe your service or product, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to choose one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to take note of clients' suggestions online.

Source: Statuslabs

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

No matter how attractive your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.

Source: Review Trackers

Most Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating really helps your overall rating.

According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

A Lone Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our purchasing preferences.

According to social reviews statistics, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra