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70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Articles, Instead Of Ads
Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear people aren't pleased with scores alone.
Written reviews make the stats appear more authentic which is what the prospective customers are trying to find. Practically a third of consumers state written reviews are the only function that makes them believe the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Reviews Posted On Twitter Can Increase Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.
Source: Review Trackers
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive effect user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
More Than Half Of Clients Aged 25-34 Submitted Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Service
This stat is one of many that illustrate the value of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your clients delighted is more important than ever.
57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for services with an ideal five star ranking.
Source: Brightlocal
86% Of Consumers Would Consider Composing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
74% Of Local Businesses Have At Least One Google Review
One review is far from adequate to enhance your site's SERP ranking.
Taking a look at online rankings statistics, we found out that a company requires to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of Clients Do Not Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to pay attention to clients' recommendations online.
Source: Statuslabs