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Over Half Of Consumers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
86% Of Consumers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.
Source: Brightlocal
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
72% Of Clients Will Not Take Action Unless They Read Some Reviews
Regardless of how alluring your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
30% Of Clients Feel Positive About A Company Which Responds To Online Reviews
Keeping in touch with your customers creates trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
89% Of Consumers Browse A Companies Replies To Reviews
Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
83% Of All Younger People Were Asked To Post A Review Recently
Of those asked, 80% of consumers did give a review. In general, companies have actually asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra