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89% Of Customers Browse A Businesses Replies To Reviews
Not only do many consumers check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
83% Of All Young Buyers Were Invited To Post A Review Recently
Of those asked, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all customers to give a review on their company.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing customers see. Still, users pay attention to other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Buying choices are made quickly.
Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a site can only presume when it comes to trust.
Source: Review Trackers
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will be willing to share it.
Source: Brightlocal
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and rating data reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
74% Of Local Businesses Have At A Minimum, One Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online rankings statistics, we found out that a company requires to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise affect our buying decisions.
According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that four out of five users are likely to rely on a local business.
Source: RevLocal
Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the vast bulk of consumers read reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal