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Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review stats show the purchase probability for a product with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Buyers Prefer To Read Reviews On Their Mobile Phones
Be it through an app or a mobile web browser, most people choose to read reviews on their mobile devices.
Source: Statista
15% Of Users Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of prospective consumers won't even think about working with a company they can't find viewpoints about.
Source: Statuslabs
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read many more reviews to get a clear view of how business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other people, you quickly decide on one that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
The Typical Review Length Has Actually Become 65% Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Generally two thirds of businesses have exceptional and good scores. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
77% Of Customers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista