The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

At the present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'very influential'.

To illustrate the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

82 Percent Of Customers Go To Review Websites Due To The Fact That They Wish To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Services And Products.

Review websites are locations that customers go to get the truth about a business, product or service . Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Clients Could Invest 31% More With A Business That Has Terrific Reviews

Take note of this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone