53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Because the vast majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews go on without a reaction. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a lawyer or a medical professional.

Young people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Google Accounts For 57.5 Percent Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

83% Of Clients Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements pick to take note of clients' recommendations online.

Source: Statuslabs