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98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Usually, 142 million customers visit Yelp on a monthly basis. If you have not declared your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
USA Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out much more reviews to get a better idea of how the business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking really helps your overall rating.
According to client rating stats, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually use them.
Although we now know why customer reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews usually bring the exact same weight as guidance from friends and family.
Source: Brightlocal
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall 2 out of 3 companies have good and outstanding ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal