15 Percent Of Visitors Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of possible customers won't even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

83% Of All Younger Consumers Were Invited To Post A Review Recently

Of those asked, 80% of clients did post a review. In general, businesses have asked 66% of all clients to give a review on their business.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get an idea of how the business is really doing. Don't depend on that fact alone.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44% boost.

Source: RevLocal

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Practically a 3rd of consumers say written reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

American Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista