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64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Majority Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating in fact helps your overall rating.
According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
A Single Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated content can do wonders in regards to conversions.
A single review can have a huge impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.
Source: RevLocal
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats clarify that 63% of client reviews go on without a response. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
74% Of Regional Businesses Have At Least One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Looking at online scores statistics, we found out that a company requires to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews typically carry the exact same weight as advice from family and friends.
Source: Brightlocal
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
One-half Of All Millennial's "Always" Read Online Reviews For Companies
Younger people understand the value of being informed. User-generated material has an unassailable influence on customers.
If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about very first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
Irrespective of how eye-catching your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still going to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
70% Of Consumers Prefer To Find Out About A Business By Means Of Articles And Reviews, Instead Of Ads
Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs