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Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Shared On Twitter Can Help Boost Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When clients need to select a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Most Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.
Source: Trust You
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Represents 57.5 Percent Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Customers Might Invest 31% More With A Business That Has Great Reviews
Focus on this statistic. The more detailed other users describe your product or service, the more money you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
70 Percent Of Customers Choose To Discover A Business Through Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
86% Of Customers Would Consider Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews go on without a reply. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
89% Of Customers Read A Companies Reactions To Reviews
Not only do most consumers check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats indicate a company's reputation doesn't impact simply the customers. Prospective team members likewise take a look at rankings and take a look at reviews.
Source: Deloitte